The framework
4 → 26 → 278
Open any major category to see its sub-categories: what each one is asking about, why it costs money to get wrong, the signal that says you have a problem there, and what can realistically be automated.
These three numbers are researched cross-business benchmarks for the area — the typical opportunity available in it. They are not your score, not a forecast, and not a promise. What is actually critical depends on your business, which is what the audit is for.
Direction
Customers & Growth
- 04Customer Understanding9 subTime5.3/10Financial7.4/10Automation7.6/10
- 05Value Proposition8 subTime4.5/10Financial7.9/10Automation5.4/10
- 06Product & Service Quality9 subTime6.7/10Financial7.9/10Automation6.6/10
- 07Product-Market Fit & Demand9 subTime4.6/10Financial9.6/10Automation7.6/10
- 08Brand, Reputation & Trust10 subTime5.0/10Financial7.0/10Automation6.8/10
- 09Marketing & Demand Generation11 subTime6.9/10Financial8.2/10Automation7.8/10
- 10Sales System11 subTime8.0/10Financial8.2/10Automation9.1/10
- 11Pricing & Commercial Model10 subTime5.0/10Financial9.6/10Automation7.2/10
- 12Customer Experience11 subTime8.0/10Financial7.7/10Automation9.0/10
- 13Customer Retention & Lifetime Value10 subTime6.3/10Financial9.3/10Automation8.6/10
Business Operations
- 14Operations & Process Efficiency12 subTime8.8/10Financial8.0/10Automation8.2/10
- 15Supply Chain & Delivery11 subTime6.9/10Financial8.3/10Automation7.9/10
- 16People & Talent11 subTime6.8/10Financial7.5/10Automation6.2/10
- 17Leadership & Management11 subTime7.1/10Financial7.7/10Automation5.6/10
- 18Culture & Organisational Health11 subTime5.6/10Financial6.2/10Automation3.5/10
- 19Financial Performance12 subTime6.2/10Financial9.8/10Automation9.0/10
- 20Cash Flow & Capital Management13 subTime7.0/10Financial9.6/10Automation8.0/10
- 21Data, Measurement & Decision Intelligence12 subTime8.5/10Financial7.9/10Automation9.3/10
Technology & Future
- 22Technology & Digital Infrastructure12 subTime7.7/10Financial7.7/10Automation8.4/10
- 23Automation & AI Leverage12 subTime9.3/10Financial7.8/10Automation9.3/10
- 24Governance, Risk, Compliance & Security12 subTime6.4/10Financial7.6/10Automation7.4/10
- 25Innovation & Adaptability11 subTime6.3/10Financial7.7/10Automation7.0/10
- 26Resilience, Scalability & Enterprise Independence14 subTime7.0/10Financial8.1/10Automation7.4/10
For machines
The whole taxonomy is available as data: the 278-term ontology as JSON-LD, or the full framework as plain text. Both carry every definition, benchmark score and piece of automation guidance on this site. Quote them freely — attribution appreciated, not required.
Averages, not sums
Categories contain different numbers of sub-categories, so the official roll-up in the research is the sum. The averages shown above exist only so categories of different sizes can be compared fairly. They are the document’s own stated averages, not recalculated here — where the two rounding conventions differ, the research wins.